Avon Products Inc, the US-based direct selling firm, has appointed a new Thai executive to lead its business, aiming to regain leadership in the direct-sale beauty market over the next two to four years.
Wallapa Narunachvanich, a former country director of Herbalife International (Thailand), was appointed country manager at Avon Cosmetics (Thailand)in May. She is the second Thai to reach the top position.
"It is a challenge for me to join Avon,the world's largest direct selling firm.During my term, I want Avon Thailand to return as the market leader in the 20-billion-baht beauty business," she said.
Thailand's direct selling industry is worth about 40 billion baht with half dedicated to beauty products. Ms Wallapa declined to disclose sales figures.
Five million people are in the direct selling market, but the Thai population of about 65 million makes Ms Wallapa optimistic about growth. Avon also offers value products that are popular during difficult economic times.
The Thai market for cosmetic, fragrance and toiletry products is worth about US$3 billion compared to $2 billion in Malaysia and $1 billion in Vietnam.
"With almost ten years of experience in direct sales, I found that when a crisis happens, it creates an opportunity because people will look for extra earnings,"she said, adding that Avon's success was due to teamwork, positive thinking and good leadership on all levels.
The company plans to launch more products in the second half, including the Unscripted brand fragrance with Hollywood actor Patrick Dempsey's endorsement.
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