Phuket is Asia’s Marine Hub and to become Monaco of Asia.
The organizers of the Phuket International Boat Show together with the Thailand Convention & Exhibition Bureau (TECB) today announced plans for the 2010 event to be held 7-10 January in Phuket at Royal Phuket Marina.
Now in its seventh year, the Phuket International Boat Show continues to grow and expand, promoting marine tourism and attracting more international exhibitors and visitors each year.
Launched in 2003 at a time of rapid growth in marine tourism in the region, the Phuket International Boat Show now leads the way in promoting Phuket’s marine facilities to the world. Through business-generated by exhibitors, the Phuket International Boat Show contributes over 7 Billion Baht to Phuket’s marine tourism industry each year.
Phuket has five operational marinas, over 1,000 ‘resident’ yachts, and attracts approximately 300 international yachts and over 30 superyachts each year. Combine some of the most modern marina facilities in Asia and the growth in multi-million dollar properties on the Island, and it’s clear to see that Phuket has become the Asian playground for the wealthy and cements Phuket’s reputation as the Monaco of Asia.
The Phuket International Boat Show is a key contributor driving the growth of Phuket’s marine tourism by approximately 10% year-on-year. The Phuket International Boat Show is the biggest marine show in the region and has a proven track record with sales successes and strong visitor numbers for seven consecutive years.
Mr. Andrew Dowden, General Manager of Informa Yacht Group, the organizer of Phuket International Boat Show said that the show is the biggest international boat show in terms of the on-water display and that despite the global economic downturn, the show continues its popularity with confirmation of many new brand yachts exhibiting, increased international exhibitor presence and two superyachts attending from Europe - a 32 metre Mangusta and a 26 metre Pershing.
”Marine tourism in Asia continues to grow with many international marine businesses now looking to expand into Asia. Phuket is ideally located geographically, has good support structure and many modern marina facilities, which will combine to make Phuket the Marine Hub of Asia,” Mr. Dowden said.
“Phuket is perfectly geared to the needs of the yachting industry and tourists alike, and offers an unmatched diversity of leisure opportunities to suit everyone. With pristine natural beauty and two
brand new marinas, Phuket is ideally positioned as a hub for regional marine events such as Phuket International Boat Show 2010,” said Supawan Teerarat, Exhibition Director, Thailand Convention and Exhibition Bureau. “TCEB is proud to be able to lend our support and backing to this premier regional
marine and lifestyle content and we are confident that this will fortify and enable Phuket to host large-scale events in the future.”
The 2010 show is expected to attract over 90 local and international exhibitors and over 5,000 visitors and international High Net Worth Individuals.The show’s exhibitors include a large variety of marine tourism products and services as well as yacht brokers, luxury watch makers, luxury real estate and other lifestyle products, from Phuket, Thailand and around the world.
The Phuket International Boat Show is an example of a successful international event hosted in Thailand that contributes to and helps to drive Thailand’s MICE industry. “This year, Thailand’s MICE industry is expected to attract half a million business visitors, with projected revenues of approximately THB 41 billion, and in 2010 we expect the sector to grow by up to 15%, demonstrating the buoyant long-term prospects,” said Supawan.
An exciting new development in 2010 for the Phuket International Boat Show is a series of seminars on maritime safety. Organized by the Human Development Forum Foundation, a number of international speakers will chair discussions on various aspects of maritime security issues.
A Bangkok Preview of the Phuket International Boat Show will be held 6 – 8 November 2009 at the Pan Pacific Hotel in the White Room. This will include a select number of exhibitors and give Bangkok residents a small taster of what will be on offer at the Phuket International Boat Show in January next year. The Bangkok Preview is open to the public and entry is free.
The Phuket International Boat Show is supported by the Thailand Convention and Exhibition Bureau with support and enthusiasm from the Tourism Authority of Thailand and the Sports Authority of Thailand. Co-Sponsors include the Tourism Authority of Thailand and Horus Watches, with Pan Pacific Hotel as Official Supplier. Media Partners include 91.5FM, Asia Pacific Boating, Asia Spa, China Boating, Director, International Herald Tribune, Jet Asia Pacific, Luxury Properties, Millionaire Asia, Newspaper Direct, Phuket Gazette, Prestige Thailand and The Nation.
The Phuket International Boat Show will be held January 7-10, 2010 at Royal Phuket Marina.
For more information, visit www.phuketboatshow.com.
Notes to editor
About Phuket International Boat Show
The inaugural PIMEX took place in December 2003. Phuket, with its rapidly expanding marine industry and a healthy property market was already established as one of the world’s prime leisure destinations and a favourite with those seeking to relocate to a better lifestyle. Shortly after this first show the import duty on boats was reduced to zero as the government quickly realised the potential of this high end sustainable tourism.
The show will display on 2,500 square metres of air-conditioned exhibition space and around 45 on-water displays in a “working” marine environment. There are over 2,000 trade visitors and 2,000 members of the public – all the main players from the marine industry, property and lifestyle industry to exhibit at the show each year.
About Informa Yacht Group
Informa Yacht Group a leading events organizer recently acquired PIMEX from Andaman Marine Consultants and has appointed AMC as the management company for the show. Informa also own The Monaco Yacht Show, The Superyacht Cup in Palma and in Antigua, Abu Dhabi Yacht Show, and the World Yacht Racing Forum. Its parent company, Informa PLC, also organizes over 10,000 exhibitions and conferences worldwide through its subsidiary IIR Exhibitions.
Friday, November 20, 2009
Wednesday, November 4, 2009
MORE BANG FOR BUCK
For hundreds of diners in Taiwan,22-year-old Sheena Tsai is the billboard for Carlsberg, a Danish beer vying for a slice of Asia's competitive lager market.The university student brings beer straight to tables at packed Taipei seafood restaurants with handy facts about Carlsberg's origin and flavour.
"Some don't know about it," said Tsai, who wears a beer-branded blouse to local seafood joints."They like to meet sellers face to face. This kind of promotion is useful."
Carlsberg isn't the only one in Asia.As major companies see growth potential in the region, many more are seeking a marketing strategy to suit it,giving new clout to the ages-old tool of bringing products directly to consumers.
Dozens of companies, from consumer goods maker Hindustan Unilever Ltd to delivery firms such as Fedex, are now using direct marketing methods to sell their products in increasingly crowded and competitive markets.
Direct marketing, broadly defined,covers any sales technique from popup stores and commercial gift bag giveaways to free sample handouts that puts sellers directly in touch with target customers, compared to indirect marketing such as advertising, product placement or sponsorships.
Asian consumers, long accustomed to doing business with trusted family or friends to avoid scams, see contact with direct marketers as safe avenues to get to study a product in a world of commercial uncertainty, experts say.
"People still reply to direct mail. They want to be marketed to," said Dominic Powers, Asia-Pacific senior vice-president with marketing firm Epsilon International."Relationships are very strong, more so than in America, and they get things done."
Every major firm active in Asia uses both direct and indirect marketing, with the direct portion growing.
Last year direct sales in Asia increased 5% to $40 billion, up from a 0.4% increase in 2007, largely due to expanding markets such as China and India, according to data from market research firm Euromonitor International.
Big in Asia's direct marketing are alcoholic beverages such as Carlsberg and Glenmorangie Scotch whiskey, CocaCola Co's Glaceau Vitamin Water, delivery firms such as Fedex with preexisting address databases and common household goods sold by the likes of Amway.
And there's still room for more.Consumption and savings are expected to grow throughout Asia from a rate of 3.1% in 2002 to 4.6% next year, according to an HSBC Global Research report.
About 48% of the $150.3 billion spent globally on direct marketing will go to Asia by 2012, according to estimates by the Grey Group marketing communications firm.
"Companies have to adapt to Asian situations," said Dibyo Haldar, a strategy analyst with marketing agency Euro RSCG Worldwide in Singapore."Direct marketing as a percent of budgets is increasing. Everyone wants to try it out.
Direct marketing costs far less than mass advertising - and marketing officials say gives them more bang for their buck.
The 300-member trade organisation Sri Lanka Apparel has reached 100,000 people, spending only $150,000, by joining online communities such as student activist groups with an interest in garments made in safe, legal working conditions.
The same outreach via conventional advertising would have cost at least $20 million.
"We get a lot of bang out of our buck,"said Sri Lanka Apparel global marketing chairman Kumar Mirchandani.
Amway Global, a major US-based direct marketing firm, saw 25% growth in greater China in 2008 and generated 30% of its worldwide business from the region.
"An Asian specialty is that personal relations are more emphasised. In the West, they think the Internet can solve all kinds of problems," said Shirley Chen,GM with Amway Taiwan.
Dave Poh began selling Nu Skin products in 2005 after a friend in Singapore introduced them to him following a sale to that friend by another friend. He has recruited about 80 members in his new hometown Taipei, largely by making friends with them.
Almost 70%of consumers in Bangladesh and Sri Lanka bought something in a door-to-door sale last year,said Steve Yi, chief strategy officer for the Grey Group in Seoul.
And a once obscure foreign cigarette brand gained 10% of South Korea's market share in 2002 by handing out samples to bar hostesses who then passed them on to clients, who eventually began buying the brand, Yi said.
Taking advantage of the popularity of door-to-door sales in India,10 years ago Hindustan Unilever Ltd began a direct-sales scheme in rural areas with populations of less than 2,000. About 100,000 villages are involved.
Some 45,000 women go door-to-door with Unilever hair oil, soap, shampoo and cream in baskets or cardboard cartons on bicycles. They bought Unilever inventory worth 4.5 billion rupees ($94 million) in 2008, said Hemant Bakshi,an executive director.
A boom in electronic marketing is expected as Asian consumers adopt the latest technologies faster than peers elsewhere and welcome ads via mobile phone messages or online communities.
About 60% of Internet users in the Asia Pacific region have made purchases based on e-mail advertisements, compared with less than half in North America and just over 40% in Europe, Epislon has found.
By 2012, the Asia Pacific will lead other regions in mobile marketing spending at $7.7 billion versus the global figure of $16 billion, according to a study by ABI Research.
"Direct plus digital is growing, while conventional advertising is definitely not,in terms of budgets and activity," said Haldar of Euro RSCG.
"Some don't know about it," said Tsai, who wears a beer-branded blouse to local seafood joints."They like to meet sellers face to face. This kind of promotion is useful."
Carlsberg isn't the only one in Asia.As major companies see growth potential in the region, many more are seeking a marketing strategy to suit it,giving new clout to the ages-old tool of bringing products directly to consumers.
Dozens of companies, from consumer goods maker Hindustan Unilever Ltd to delivery firms such as Fedex, are now using direct marketing methods to sell their products in increasingly crowded and competitive markets.
Direct marketing, broadly defined,covers any sales technique from popup stores and commercial gift bag giveaways to free sample handouts that puts sellers directly in touch with target customers, compared to indirect marketing such as advertising, product placement or sponsorships.
Asian consumers, long accustomed to doing business with trusted family or friends to avoid scams, see contact with direct marketers as safe avenues to get to study a product in a world of commercial uncertainty, experts say.
"People still reply to direct mail. They want to be marketed to," said Dominic Powers, Asia-Pacific senior vice-president with marketing firm Epsilon International."Relationships are very strong, more so than in America, and they get things done."
Every major firm active in Asia uses both direct and indirect marketing, with the direct portion growing.
Last year direct sales in Asia increased 5% to $40 billion, up from a 0.4% increase in 2007, largely due to expanding markets such as China and India, according to data from market research firm Euromonitor International.
Big in Asia's direct marketing are alcoholic beverages such as Carlsberg and Glenmorangie Scotch whiskey, CocaCola Co's Glaceau Vitamin Water, delivery firms such as Fedex with preexisting address databases and common household goods sold by the likes of Amway.
And there's still room for more.Consumption and savings are expected to grow throughout Asia from a rate of 3.1% in 2002 to 4.6% next year, according to an HSBC Global Research report.
About 48% of the $150.3 billion spent globally on direct marketing will go to Asia by 2012, according to estimates by the Grey Group marketing communications firm.
"Companies have to adapt to Asian situations," said Dibyo Haldar, a strategy analyst with marketing agency Euro RSCG Worldwide in Singapore."Direct marketing as a percent of budgets is increasing. Everyone wants to try it out.
Direct marketing costs far less than mass advertising - and marketing officials say gives them more bang for their buck.
The 300-member trade organisation Sri Lanka Apparel has reached 100,000 people, spending only $150,000, by joining online communities such as student activist groups with an interest in garments made in safe, legal working conditions.
The same outreach via conventional advertising would have cost at least $20 million.
"We get a lot of bang out of our buck,"said Sri Lanka Apparel global marketing chairman Kumar Mirchandani.
Amway Global, a major US-based direct marketing firm, saw 25% growth in greater China in 2008 and generated 30% of its worldwide business from the region.
"An Asian specialty is that personal relations are more emphasised. In the West, they think the Internet can solve all kinds of problems," said Shirley Chen,GM with Amway Taiwan.
Dave Poh began selling Nu Skin products in 2005 after a friend in Singapore introduced them to him following a sale to that friend by another friend. He has recruited about 80 members in his new hometown Taipei, largely by making friends with them.
Almost 70%of consumers in Bangladesh and Sri Lanka bought something in a door-to-door sale last year,said Steve Yi, chief strategy officer for the Grey Group in Seoul.
And a once obscure foreign cigarette brand gained 10% of South Korea's market share in 2002 by handing out samples to bar hostesses who then passed them on to clients, who eventually began buying the brand, Yi said.
Taking advantage of the popularity of door-to-door sales in India,10 years ago Hindustan Unilever Ltd began a direct-sales scheme in rural areas with populations of less than 2,000. About 100,000 villages are involved.
Some 45,000 women go door-to-door with Unilever hair oil, soap, shampoo and cream in baskets or cardboard cartons on bicycles. They bought Unilever inventory worth 4.5 billion rupees ($94 million) in 2008, said Hemant Bakshi,an executive director.
A boom in electronic marketing is expected as Asian consumers adopt the latest technologies faster than peers elsewhere and welcome ads via mobile phone messages or online communities.
About 60% of Internet users in the Asia Pacific region have made purchases based on e-mail advertisements, compared with less than half in North America and just over 40% in Europe, Epislon has found.
By 2012, the Asia Pacific will lead other regions in mobile marketing spending at $7.7 billion versus the global figure of $16 billion, according to a study by ABI Research.
"Direct plus digital is growing, while conventional advertising is definitely not,in terms of budgets and activity," said Haldar of Euro RSCG.
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