The Amway for Thai Society Foundation may have fallen short of the mark in its attempt to secure 10,000 donated books for poor rural students, but the campaign has served as a timely reminder to city dwellers about the plight of provincial children.
The One by One: World of Wisdom book-raising event wrapped up last weekend, hosted jointly by the Amway Foundation and Amarin Printing and Publishing.
Philanthropists were invited to attend the Amarin Book Fair 2009 exhibit at the Queen Sirikit National Convention Centre, where they could buy and donate used or new books for the poor.
Through the foundation, donated books will fill the shelves of libraries at schools.
"The books and libraries should provide underprivileged children with a better educational platform from which they can cultivate their intellects into adulthood," said Preecha Prakobkit, president of the Amway Foundation.
At the start, Preecha was optimistic the book-raising exercise would be able to locate 10,000 donated books for the programme to become part of Amway-sponsored libraries upcountry, benefiting 4,500 students.
However, after the five-day event ended on Sunday, Amway foundit had obtained just 4,435 books.
The foundation could not be reached to comment how this would affect its goal.
But it is expected that the project will be continued and te public will have another chance to participate in future campaigns.
The book-raising event is part of One by One: World of Wisdom, a programme that has been graciously supported by three non-profit organisations, the CCF Foundation under the royal patronage of HRH Princess Maha Chakri Sirindhorn, the Foundation for Child Development and the Mirror Foundation.
These groups are linking with the Amway Foundation in the procurement, construction and development of Amway libraries.
The project was launched to mark the 50th anniversary of Amway's business operation.
Amway in the US has allocated a special fund for its international branches, in order to help poor children in their own countries.
The project is based on the belief that wisdom is built on learning and that the library is one of the best sources of intellectual development that can broaden the view of youths around the world.
The One by One project will build or upgrade libraries for schools in remote areas where educational opportunities appear limited.
Since last year, the Amway Foundation has completed libraries for 10 schools in Thailand: five in the North, two in the Northeast and one in the southern province of Yala.
The foundation will build or upgrade libraries in five schools this year, in Phayao, Samut Sakhon, Buri Ram, Chaiyaphum and Narathiwat provinces.
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