TRUE GROUP UNVEILS BUSINESS DIRECTIONS FOR 2010

CONVERGENCE, INNOVATION LEADERSHIP AND CONTENT DEVELOPMENT TO SUPPORT MOBILE INTERNET ON 3G


True Corporation Plc has unveiled its business directions for 2010, placing emphasis on furthering the Group’s convergence strategy, innovation leadership and network quality. Increased investment in TrueOnline’s hi-speed Internet services will target nationwide coverage. TrueMove’s mobile network will be enhanced to support greater data and voice demand while content development will support mobile Internet growth driven by 3G. Meanwhile, the Group will maintain its innovation leadership through the launch of high-definition channels at TrueVisions.

In 2009, True Group’s core businesses, which include TrueOnline, TrueMove and TrueVisions, progressed in many areas. Over the first nine months of 2009 TrueMove performed well with growth in non-voice services, a recovery in International Roaming (IR) and continuing success in managing and controlling Interconnection (IC) payments. Meanwhile TrueMove subscriber numbers grew to 15.4 million at the end of Q309. Service revenue continued to increase for TrueOnline’s Broadband service while the subscriber base rose to 665,000. True was also able to provide increased international bandwidth at lower costs. As for TrueVisions, its subscriber base grew to 1.64 million and in October 2009 the company was given the green light from the MCOT to commence paid advertising. This will generate increased content and variety for viewers while gradually developing into an important new revenue stream.

Mr. Suphachai Chearavonont, President & CEO of True Corporation Plc said, “In 2010 True Group will maintain its leadership in core businesses, stressing innovation as well as developing the quality of our networks and services. The coverage of TrueOnline’s hi-speed Internet will be expanded nationwide to meet the demand for hi-speed Internet in Bangkok and key provinces. This will provide improved access to news and information and allow subscribers to perform online transactions easier. We will expand TrueMove’s voice and data network to support fast growing demand and also focus on content development to support mobile Internet usage on both the 850 MHz and 2.1 GHz 3G frequencies. For TrueVisions, we plan to add more programs and channels to serve every customer group and lifestyle. Meanwhile, the launch of high-definition channels will increase the viewing experience for subscribers.

“True Group will continue to pursue its convergence strategy. By offering innovative products and new services we will create added convenience and value for our customers,” Mr. Suphachai concluded.